Monday, June 22, 2009

annual reports gone wild.


Annual Reports have been a part of a designers repertoire for many many years. And for a long time it was the physical printed piece. A bookly, leaflet, some kind of hands-on information packet. But now the digitalization of Annual Reports have taken place. Putting all of your info online for investors and employees to see. It's a really interesting transition. How do numbers and letters translate into a visual and spoken form. Phillips has done one that is not the most interesting, but one of the first I've seen and it seems to be well ranked. It is quite easy to use. I wonder what business people prefer to use now. Is a video version as memorable? Is a paper version too wasteful?

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