This blog post finally puts into words why our corporate world hasn't embraced many of the cool innovations out there technologically. The truth is, a lot of these companies are in the here and now, watching the market daily, barely thinking years in advance. No one wants to shell out the money needed for research to make the best ideas come to life. Everyone wants to win right now and boost their egos and resumes within a few weeks rather than be part of something huge later. A later comment on the blog talked about Patagonia's redesign of their headquarters to match their internal company culture and they started to get it completely wrong. They talked the talk but didn't walk the walk by way of energy efficiency and green work practices. They eventually realized their mistake and turned everything around, but it shows you that even the most free-spirited companies who should be leading the world in innovation, tend to follow the easy route and look at the quickest way to up their bottom line.
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